To do a successful product launch you want to think in sequences. When you look a little further, a launch is a sequence of sequences. The #1 sequence is your 3 or 4 pre-launch events and supporting them are a number of email sequences…

How should you write those? What tone of voice should they be in? What’s the end goal for each sequence?

I bet you have questions like those or maybe even those exactly

I know I did. It’s hard to sit down and

Product Launch: 5 Tips For Writing Powerful eMail Copy…

Do you want to put each product launch you do on autopilot so that it continues to not only bring in qualified prospects but also convert them into new customers… All without you seemingly having to touch a single button or write a single blog post ?

Then, you want to consider doing an evergreen launch

It’s true that when you stack one evergreen product launch on top of another, it will take your business to a whole new level. But the reality is that it is

How To Do An Evergreen Product Launch…

Have you noticed?

Facebook are in the middle of a product launch and everyone is talking about it. In fact the rumor mill is in overdrive in the run up to the big announcement which is going to take place at an invitation only event in NYC. The first ever Facebook Marketing Conference will be live streamed! (Details here.)

This is not only reminiscent of the marketing strategy used so successfully by Apple inc. It’s almost a carbon copy right down to the

Product Launch: Facebook in The Middle of New Timeline Launch…

Are you a consultant, expert or author who wants to make the most of his/her expertise by turning it into income without boosting overheads ? AND create a larger circle of influence exposing you to more potential clients wanting to pay you top dollar? OR do you want to add value to a physical product without adding overhead?

Stacking one product launch on top of another in any one of the 4 following markets will certainly put you on the road to long term

Product Launch: What’s The #1 Way of Choosing a Niche ?

Are you wondering how best to use social media in your upcoming product launch? Not sure where to start?

I’m not surprised. Social media marketing [SMM] covers such a wide range of platforms from Facebook to Twitter to Linkedin and on to the newest flavor of the month Pinterest.com that it’s hard to decide what to do. The best place to start is by finding out where the people in your market hang out. You may well find that they are never seen on any of the

Product Launch | 4 Goals For Your Early Social Media Campaign…

Are you wondering how best to use social media in your upcoming product launch? Not sure where to start?

I’m not surprised. Social media marketing [SMM] covers such a wide range of platforms from Facebook to Twitter to Linkedin and on to the newest flavor of the month Pinterest.com that it’s hard to decide what to do. The best place to start is by finding out where the people in your market hang out. You may well find that they are never seen on any of the

Product Launch | 4 Goals For Your Early Social Media Campaign…

Does your product or service require the people in your market to change their behavior ? Or does it make it easier for them to do something that they are already doing?

If it is the first [they have to change their behavior], your product better be pretty special. People are creatures of habit. They are slow to change their ways or adopt new ideas. You may think yours is the best since sliced bread, but remember that took 18 years to really take hold

In

Product Launch: What Have the 7 Samurai Got To Do With Your Launch ?

May be you’re thinking that there’s only one way to do a product launch effectively? That there is one set of tools for the job?

You’d be wrong if you answered YES because a product launch is just a sequence of events leading up to the big moment when you reveal your offer and open your shopping cart. You can spend 3 months or more planning your ideal launch but frankly it’s got nothing to do with you and everything to do with your prospects expectations. One way may

3 Steps To a killer product launch | For Those in The Know Only…

“I tried a product launch once but it just didn’t work. What I learned was that you either have to have a big name or lots of big name friends helping you launch something for it to be any kind of success. At least I tried!”

Have you overheard someone say the same thing only using different words? I have. The truth of the matter was that they tried to reverse engineer their launch by watching a few big ones as they rolled like thunder across the web before striking gold

4 Product Launch Conspiracy Theories AKA Why My Launch Flopped…

On March 8 2011, Guy Kawasaki [GK] launched his tenth book “Enchantment: The Art of Changing Hearts, Minds and Actions”. After only a week, the book was on the New York Times, Wall Street Journal and Publishers Weekly bestseller lists. The obvious conclusion is that at least some of that success was due to the product launch strategies he used although it should also be noted that the author himself is a Silicon Valley venture capitalist, best selling author, and Apple Fellow so is

Product Launch Case Study: Nobodies Are The New Somebodies…