Product Launch: The 7 Step Clicks-and-Mortar Launch Strategy
June 23, 2011
Many people think that doing a product launch only works on line. This could not be further from the truth. A clicks-and mortar business can do a product launch offline even if you don’t have a list of prospects to start with. It may cost more set up because you have to budget for buying a list of tightly targeted prospects and the cost of mailing to them but the principles are just the same.
Tapping into the mindset of your core audience is key. Having a clear vision of
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